Wallet way
Anex
Studio
We help businesses simplify complex software, products, and services through engaging visual stories.
Discovery & Strategy
We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.
It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.
SaaS & Digital Explainers, Branding
27th Feb 2026
Walletway — Product Explainer Video
The creative phase was rooted in clarity with intention. We crafted a sleek, motion-driven visual narrative that transformed complex financial management into an engaging, easy-to-understand story. The UI animations used smooth transitions to communicate simplicity and control, while the overall visual system incorporated deep purple gradients, glowing accents, and dynamic 3D phone mockups to reflect a modern, premium tech aesthetic.
At the close of the project, we delivered a complete product promo video: a compelling script, detailed storyboard, 2D motion graphics, and polished 3D app visualizations. This ensured the core features—like receipt scanning, budget tracking, and financial insights—were communicated clearly to drive user understanding and app adoption. For the final production, we handed over a fully rendered HD video optimized for digital platforms, alongside the raw project files for future iterations. We also provided adaptable motion assets, ensuring the visual style could easily scale across social media and app store previews. The launch marked a new chapter for Walletway—where complex finance and clear communication finally spoke the same language.
(Client Review)
Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision
John Watson
Founder, Archin Design Studio
(Project)
